"Ransom Note"

Welcome to "Ransom Note," a unique artistic expression that emerged from my frustration with artists who rely on established brands to confer value upon their work. In response, I adopted a satirical approach by incorporating luxury brands into my art, albeit without directly using their full names or logos. Instead, I employed actual letters sourced from carrier bags of prestigious brands to craft each original piece, meticulously showcasing the texture and quality of each letter up close.


Through a clever manipulation of people's subconscious attraction to luxury, "Ransom Note" captivates its audience and ensnares them in an enchanting web of desire. The artwork's ability to evoke this concept in person is particularly captivating, as viewers find themselves spellbound by the allure of the piece, often oblivious to the fact that they are being subtly satirized for their preoccupation with luxury goods. This body of work serves as a thought-provoking commentary on the absurdity of valuing something solely based on its brand name, urging viewers to introspect and reevaluate their own relationship with consumer culture.